Social media adoption in small non-profit organisations

A new policy report for the CCN+ outlines a set of recommendations to address the need for comprehensive Government policy relating to digital transformations for small, non-profit organisations. The report, authored by Dr Àgnes Gulyàs (Canterbury Christ Church University) is the result of a seed project and follow-on study funded by the CCN+. Support initiatives for small non-profit organisations are limited in number and do not address inequalities in the sector. In response, the report puts forward the following recommendations:

  • There is a need to develop comprehensive policies towards small non-profit organisations, that address matters around digital transformation;
  • To be effective, support initiatives need to be coordinated and targeted where most needed;
  • Given the nature and affordances of social media, small non-profit organisations would benefit from learning and sharing from each other more. Policy should encourage cross-sector initiatives in relation to social media adoption;
  • Policy needs to ensure that digital technologies do not reinforce inequalities in the sector, for example through targeted support.

The full policy report and project findings are available on the CCN+ website.